Strategic Thinking on the External Publicity of the Summer Davos Forum

Authors

  • Ying Cui School of Foreign Languages, Liaoning University of International Business and Economics, Dalian, Liaoning, China
  • Na Ma School of Foreign Languages, Liaoning University of International Business and Economics, Dalian, Liaoning, China

DOI:

https://doi.org/10.53469/jssh.2024.6(10).03

Keywords:

Summer Davos, External Publicity Strategy, International Influence, Economic Development

Abstract

This article explores the key elements of the Summer Davos external publicity strategy and its application value, and proposes a strategic framework suitable for the Chinese context by combining case analysis and literature review. It aims to enhance the international influence and social recognition of Summer Davos by clarifying the target audience, optimizing communication channels, strengthening content planning and evaluation feedback mechanisms.

References

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Published

2024-10-29

How to Cite

Cui, Y., & Ma, N. (2024). Strategic Thinking on the External Publicity of the Summer Davos Forum. Journal of Social Science and Humanities, 6(10), 14–17. https://doi.org/10.53469/jssh.2024.6(10).03

Issue

Vol. 6 No. 10 (2024): JSSH-Volume 6 Issue 10

Section

Articles

License

Copyright (c) 2024 Ying Cui, Na Ma

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.