From Remittance to E-Commerce: How Electronic Wallets Change the Way Indians Transact
DOI:
https://doi.org/10.53469/jssh.2024.6(11).06Keywords:
Electronic wallets, Digital payments, Security features, Consumer preferences and behaviour, User experienceAbstract
In today's digital realm, electronic wallets (E-wallets) have seamlessly integrated into our daily transactions, offering unparalleled convenience and efficiency to users worldwide. This research paper aims to delve into the impact of various E-wallets, including well-known platforms like Paytm and Google Pay, on consumer preferences. Through an extensive study, approximately 250 individuals were surveyed to discern their E-wallet preferences and the factors steering their decisions. Leveraging statistical methodologies such as 2-sample T-tests and graphical analysis, this research investigates the relationship between independent variables and E-wallet adoption. Initial findings highlight the crucial role of factors such as user experience, security features, and brand reputation in shaping consumer preferences for E-wallets. This study contributes significantly to our understanding of consumer behaviour in the digital payment ecosystem, offering valuable insights into the determinants influencing E-wallet usage across diverse demographics.
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Copyright (c) 2024 Umalaxmi Patne, Sayih Otmane
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
