Face: A Paradigm Shift from Real to Hyperreal Imagery

Abstract

Starting from the subjective human being as the central pivot point of modernity, archaeologically exploring the philosophical paradigm shift of the "face," it can be summarized into three basic types: the sacred and static "face" of the god; the real and changing "face" of the human being; and the perfect "super-real" "face" of the object. In this process of the paradigm shift of the "face" paradigm, the symbolic function of the "face" underwent a fundamental transformation: from being a subordinate symbol of the prototype of reality (the image of the god, the external reflection of the personality) to becoming the ontological "super-real" existence of the symbol of reality. Both humans and gods are subject to the truth of the "face." The "face" is everything, it determines everything, and everything follows the "face." When the "face" is separated from the person, the "face" conceals the person, and the person truly "has no face," disappearing in the digital "face" jungle, becoming a "face person."