Culture Transcends the Ocean: Research on Chinese-style Games as a New Carrier for International Communication of Chinese Culture —Taking the global impact of Black Myth: Wukong as an Example

Abstract

In the context of exploring the creative transformation and innovative development of Chinese culture, this paper focuses on how Chinese-style games can help the international dissemination of the "culture +" strategy. Through an in-depth analysis of the current status of Chinese online games going overseas, this paper reveals the competitiveness and cultural influence of domestic games in the global market. This paper specifically analyzes the market size and growth trend of Chinese online games, and elaborates on the distribution of games in overseas markets. Taking "Black Myth: Wukong" as an example, it demonstrates the successful experience of Chinese-style games in cross-cultural communication. This paper proposes strategies and suggestions for Chinese online games going overseas, including clarifying the target market, localizing adjustments, choosing appropriate distribution channels, and formulating effective marketing strategies. In addition, this paper emphasizes the important role of Chinese-style games in inheriting and innovating Chinese culture and promoting the "going out" of culture, and looks forward to the future development trend of Chinese online games going overseas.