Applying Geographical Indication Products in Business English Teaching

Authors

  • Xianjing Xu Yangtze University College of Arts and Sciences, Jingzhou, Hubei, China

DOI:

https://doi.org/10.53469/jssh.2024.6(09).21

Keywords:

Geographical indication products, Business English, Classroom teaching

Abstract

The knowledge of geographical indication products is an indispensable part for Chinese enterprises and products to go abroad. Thus, this paper analyses the feasibility of an innovative way to integrate geographical indication products with classroom teaching for Business English majors, which may increase students’ competitiveness as well as boost local economy, suiting especially application-oriented colleges. Meanwhile, relevant knowledge of geographical indication products can be spread domestically and internationally through students to strengthen China’s influence in the world.

References

Yao Xiaoming, Hu Jiabing. Research on innovative paths for cross-cultural communication of geographical indication products under the perspective of the long tail theory: Taking the international communication of the "Four Huai Medicines" as an example [J]. Cultural Communication Research, 2024(7):75-77.

Mo Liya. Analysis of the standardization of English translation of Chinese geographical indication products [J]. Journal of Lanzhou Education College, 2016(2): 116-118.

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Published

2024-09-26

How to Cite

Xu, X. (2024). Applying Geographical Indication Products in Business English Teaching. Journal of Social Science and Humanities, 6(9), 123–125. https://doi.org/10.53469/jssh.2024.6(09).21