Applying Geographical Indication Products in Business English Teaching
DOI:
https://doi.org/10.53469/jssh.2024.6(09).21Keywords:
Geographical indication products, Business English, Classroom teachingAbstract
The knowledge of geographical indication products is an indispensable part for Chinese enterprises and products to go abroad. Thus, this paper analyses the feasibility of an innovative way to integrate geographical indication products with classroom teaching for Business English majors, which may increase students’ competitiveness as well as boost local economy, suiting especially application-oriented colleges. Meanwhile, relevant knowledge of geographical indication products can be spread domestically and internationally through students to strengthen China’s influence in the world.
References
Yao Xiaoming, Hu Jiabing. Research on innovative paths for cross-cultural communication of geographical indication products under the perspective of the long tail theory: Taking the international communication of the "Four Huai Medicines" as an example [J]. Cultural Communication Research, 2024(7):75-77.
Mo Liya. Analysis of the standardization of English translation of Chinese geographical indication products [J]. Journal of Lanzhou Education College, 2016(2): 116-118.
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Copyright (c) 2024 Xianjing Xu
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