Research on the Design Aesthetic Characteristics of Chinese Digital Virtual Products in the 21st Century

Abstract

The advancement of digital technologies profoundly impacts design art, particularly in virtual product design, where new expressions and effects, unattainable through traditional methods, emerge. Digitalization supports designers by freeing their creativity and enabling the embodiment of artistic pursuits. This transformation affects all stages of artistic creation, from concepts to expression, facilitated by the integration of digital technologies. The interactivity of digital virtual design promotes personalized, humane aesthetics through user participation.In the context of China's development, the animation industry's growth necessitates a unique cultural approach. Successful films like "Storm Rider Clash of the Evils" integrate Chinese elements and philosophy, reflecting traditional culture and values. This film exemplifies the fusion of Confucianism, Buddhism, and Taoism, presenting the idea of fate and the unity of characters in accordance with destiny. Martial arts scenes, rivers, lakes, and dynamic fights showcase innovative audio-visual effects. Despite some design flaws, the film's innovations and desire for innovation mark a significant step in the evolution of Chinese animation art, providing new creative opportunities and inspiring future projects. The film's cultural depth, blending traditional elements with modern trends, appeals to a broad audience, solidifying China's position in the global animation industry and showcasing its potential for innovation and cultural contribution.