The Influence of Social Media on the Social Identity of Young Homosexuals

Abstract

After the 21st century, the homosexual communities in China have gradually entered public vision with the help of the Internet platform, but they have not been fully accepted by society, the identity issue of this group has been more and more concerned by the academic circle. From the perspective of constructivism and social identity theory, this study has explored how online social media affects the identity process of young homosexuals through internet ethnography and in-depth interviews. Results show that young homosexuals complete the process of “self-discovery” and become aware of “others’ gaze” through interaction and information acquisition; Social media has become the main way for young homosexuals to perceive opinion climate; Active vocalization can regulate cognitive dissonance to a certain extent, thus contributing to the positive in-group identification.