The Interpretation of Feminism in Feminist Movie Poster from the Perspective of Multimodal Discourse Analysis--Taking Barbie as an Example

Abstract

Posters belong to multimodal discourse and are an important means of film promotion, with images and text. This study takes Halliday’s systemic functional grammar and Kress & Van Leeuwen’s visual grammar as theoretical frameworks to conduct a multimodal discourse analysis of movie posters based on the representational, interactive, and compositional meanings of visual grammar theory. The aim is to explore how various modalities such as images, text, and color in the poster jointly construct feminism and promote movie. Through analysis, it can be concluded that multimodal discourse analysis based on visual grammar can help readers explore the deep meanings in images, while also allowing readers to better appreciate the beauty of movie posters and gain a deeper understanding of the theme of the movie.