A Study on the Employment Intentions and Influencing Factors of Accounting and Finance Majors in the Context of Digital Intelligence

Abstract

In the context of digital intelligence, the employment landscape for accounting and finance graduates has undergone substantial transformation. Additionally, the phenomenon of "slow employment" and "gap year" among university graduates in recent years has attracted considerable societal attention. Thus, investigating the determinants of employment intentions among accounting and finance majors in the context of digital intelligence is of paramount importance. Drawing from a sample of 366 survey responses, this study employs linear regression analysis to examine the factors shaping employment intentions among accounting and finance majors. The findings reveal that both personal and familial factors significantly impact the employment intentions of accounting and finance majors within the digital intelligence context. Grounded in the research findings, this paper provides recommendations from the perspectives of individuals, families, and educational institutions.