A Study on the Employment Intentions and Influencing Factors of Accounting and Finance Majors in the Context of Digital Intelligence

Authors

  • Zixin Zhao School of Accounting and Auditing, Guangxi Vocational Normal University, Nanning 530000, Guangxi, China
  • Haizhen Liang School of Accounting and Auditing, Guangxi Vocational Normal University, Nanning 530000, Guangxi, China

DOI:

https://doi.org/10.53469/jssh.2024.06(07).17

Keywords:

Digital intelligence, Accounting and finance majors, Employment intentions, Influencing factors, Linear regression analysis

Abstract

In the context of digital intelligence, the employment landscape for accounting and finance graduates has undergone substantial transformation. Additionally, the phenomenon of "slow employment" and "gap year" among university graduates in recent years has attracted considerable societal attention. Thus, investigating the determinants of employment intentions among accounting and finance majors in the context of digital intelligence is of paramount importance. Drawing from a sample of 366 survey responses, this study employs linear regression analysis to examine the factors shaping employment intentions among accounting and finance majors. The findings reveal that both personal and familial factors significantly impact the employment intentions of accounting and finance majors within the digital intelligence context. Grounded in the research findings, this paper provides recommendations from the perspectives of individuals, families, and educational institutions.

References

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Published

2024-07-28

How to Cite

Zhao, Z., & Liang, H. (2024). A Study on the Employment Intentions and Influencing Factors of Accounting and Finance Majors in the Context of Digital Intelligence. Journal of Social Science and Humanities, 6(7), 75–78. https://doi.org/10.53469/jssh.2024.06(07).17