From Attraction to Retention: Determinants of High-Level Talent Retention in Southwest China Based on the Kano Model

Abstract

Talent, especially high-level talent, is a core element of a region’s economic development. To enhance the region’s ability to attract and retain high-level talent, it is crucial to meet their diverse needs. Based on the Theory of Amenities, this study constructs 17 influencing factor indicators for attracting high-level talent across four dimensions: natural environment, economic development, and others. Using the Kano model analysis method, it prioritizes the factors that influence the attraction and retention of high-level talent, identifying the needs that significantly impact them. The Kano model is a method for systematically categorizing talent requirements through preference classification techniques. A priority model was established ranking the factors influencing the satisfaction of high-level talent in underdeveloped regions of Southwest China. This study found that air quality is both a must and one-dimensional need. Salary, colleague relationships, social security, environmental sanitation, and prospects are categorized as one-dimensional needs. Learning opportunities, work environment, infrastructure, cuisine, talent policies, and regional economic development are identified as attractive needs. Work processes and promotions are classified as reverse needs, while incentive mechanisms, business environments, and educational resources fall under indifferent needs. The findings of this study have positive implications for optimizing resource allocation and enhancing the attraction and retention of high-level talent in Southwest China.