Digital Innovation in Sports Management: Enhancing Fan Engagement in the Indian Super League

Abstract

Digital technologies have changed sports management worldwide and opened wide doors to the enhancement of fan engagement and loyalty. This conceptual study explores the influence of digital innovation on fan engagement in the Indian Super League (ISL), a fast - emerging football league in a country that is witnessing rapid digital developments. By using literature and theoretical frameworks from studies on sports management, marketing, and digital innovation, this paper underlines the most important drivers, challenges, and strategic objectives. The results of the research are that digital platforms enable fans to interact in real - time and with personal experiences, and data - driven approaches in sports marketing are promoted. The paper provides suggestions for ISL clubs and sports managers trying to engage digitally with their fans in more meaningful and sustainable ways.