A Study on the Impact of Young Fans’ Emotional Investment in Idols on Their Emotions

Abstract

In this era of universal star-chasing and idol cultivation, fans invest a significant amount of emotion in their idols during this process, primarily through time and financial investment. This process allows fans to experience excitement, pleasure, and a sense of belonging, specifically influenced by their time and financial investment. This study examines the relationship and influencing factors between fans’ emotional investment and emotional gain. This research confirms that fans’ emotional investment in idols influences their emotional state, with both time and financial investment influencing these changes. Time investment, by comparison, is more specific, possessing a stronger influence than financial investment and is a significant factor influencing emotional change.