Exploration and Practice of Collaborative Training of Excellent Grassroots Journalism and Communication Talents Through “Government, Industry, Academia, Research, Application and Service” under the Background of New Liberal Arts

Abstract

Under the continuous impact of the wave of technological innovation, the media industry is undergoing profound changes, which puts higher requirements on the training of news and communication talents in colleges and universities. Interdisciplinary integration and industry-education collaborative education have become the inevitable path to adapt to the development of the industry. The training of media talents needs to be based on regional characteristics, and through the deep integration of “government, industry, academia, research, application and service”, it can achieve precise docking with the development needs of the local media industry. However, in the current training of news and communication talents in colleges and universities, there are generally problems such as the lack of a multi-subject collaborative mechanism of “government, industry, academia, research, application and service”, insufficient resource agglomeration effect, and imperfect supply and demand circulation system, which restricts the improvement of talent training quality. Yibin University actively explores and innovates to build a model of “government, industry, academia, research, application and service” collaborative training for grassroots excellent news and communication talents. Based on the traditional “government, industry, academia, research and application” system, this model establishes “service” (talent delivery and serving the local area) as the core element, and innovatively constructs a SUC (Share-Update-Circle) dynamic education system. By optimizing the multi-party collaboration mechanism, strengthening resource integration and sharing, and promoting the dynamic adaptation of talent training and industry needs, the quality of training for grassroots news and communication talents has been effectively improved, providing new ideas and solutions with practical value for the reform of news and communication education in colleges and universities.