From Discourse to Action: Party Publicity Work and Consensus Building from a Social Construction Perspective

Abstract

Drawing on the theoretical paradigm of social construction, this study endeavors to deconstruct the functional transformation and operating mechanism of political communication in modern governance. By establishing a three - dimensional analytical framework of “symbol system - media ecology - governance practice”, it uncovers the internal logic of political communication from meaning production to action transformation. The research findings indicate that the cultural encoding of the symbol system constructs a collective cognitive schema; the ecological reconstruction of the media matrix boosts the efficiency of government - public interaction; and the innovative mechanism of governance practice achieves the synergy between value guidance and behavior motivation. This progressive mechanism of “cognitive construction - relationship reshaping - action synergy” reflects the core tenet of interaction and community awareness in social construction theory, highlighting the interaction between individuals and the collective during the policy promotion process.