Exploring the Impact of Immersive Projection Art on Visitor Behavior and Engagement

Authors

  • Li Zhao School of Animation and Digital Arts, Communication University of China, Nanjing, Jiangsu, China; Department of Industrial Design, Pukyong National University, Busan, South Korea
  • Jianming Qi Animation College, Jinling Institute of Technology, Nanjing, Jiangsu, China
  • Jian Wang School of Animation and Digital Arts, Communication University of China, Nanjing, Jiangsu, China

DOI:

https://doi.org/10.53469/jssh.2025.7(03).27

Keywords:

Immersive projection, Visitor engagement, Emotional resonance, Cognitive absorption, Multisensory experience

Abstract

This study examines the impact of immersive projection art on visitors’ emotional, cognitive, and behavioral engagement, using case studies of the China Grand Canal Museum, teamLab Planets in Japan, and ARTE MUSEUM in South Korea. The results indicate that historical and cultural venues enhance cognitive comprehension, art exhibitions emphasize emotional and behavioral interactions, and nature-themed experiences evoke deeper resonance through multisensory stimulation. Immersive projection fosters emotional immersion and cognitive absorption, enhances the depth of interaction, and stimulates exploratory behavior. This study provides valuable insights for future venue designs in terms of technology integration, multisensory engagement, and content innovation, contributing to the creation of more engaging and educational immersive experiences.

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Published

2025-03-26

How to Cite

Zhao, L., Qi, J., & Wang, J. (2025). Exploring the Impact of Immersive Projection Art on Visitor Behavior and Engagement. Journal of Social Science and Humanities, 7(3), 145–152. https://doi.org/10.53469/jssh.2025.7(03).27

Issue

Vol. 7 No. 3 (2025)

Section

Articles

License

Copyright (c) 2025 Li Zhao, Jianming Qi, Jian Wang

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.