An Investigation into City Slogan and Its Communication Effect

Authors

  • Ziyi Wang School of Foreign Languages, Hubei University of Technology, Wuhan 430068, Hubei, China
  • Gege Yi School of Foreign Languages, Hubei University of Technology, Wuhan 430068, Hubei, China
  • Yuting Zhang School of Foreign Languages, Hubei University of Technology, Wuhan 430068, Hubei, China
  • Jingyao Dong School of Foreign Languages, Hubei University of Technology, Wuhan 430068, Hubei, China
  • Lin Wu School of Foreign Languages, Hubei University of Technology, Wuhan 430068, Hubei, China

DOI:

https://doi.org/10.53469/jssh.2025.7(03).14

Keywords:

City slogan, Content elements, Linguistic characteristics, Quality enhancement, Image promotion

Abstract

City slogans play a vital role in facilitating communication between cities and highlighting their unique charm. High-quality slogans are essential for boosting economic development, reviving historical and cultural heritage, and projecting positive images of cities. This survey has compiled slogans from 38 cities in Hubei Province as its corpus and analyzes them from various angles, including content elements, linguistic characteristics, prevalent issues, and quality enhancement, with the aim of offering fresh insights into the promotion of city images.

References

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Published

2025-03-26

How to Cite

Wang, Z., Yi, G., Zhang, Y., Dong, J., & Wu, L. (2025). An Investigation into City Slogan and Its Communication Effect. Journal of Social Science and Humanities, 7(3), 77–81. https://doi.org/10.53469/jssh.2025.7(03).14

Issue

Vol. 7 No. 3 (2025)

Section

Articles

License

Copyright (c) 2025 Ziyi Wang, Gege Yi, Yuting Zhang, Jingyao Dong, Lin Wu

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.