The Research of Henan Image Construction from the Perspective of Multimodal Discourse Analysis

Abstract

Night Banquet in Tang Dynasty Palace, as a dance program in the Henan Spring Festival Gala, went virus on the Internet and triggered hot discussion about the integration of Chinese traditional excellent culture and modern Internet technology in different fields after its launching. This program not only innovates the presentation style of traditional culture, but also promote the image of Henan rapidly in some degrees. In addition, the Night Banquet in Tang Dynasty Palace conveys rich information to the audience through using different modes, such as images, music, body movement and facial expression. This paper intends to analyze how different modes connected to convey meanings as well as constructing the image of Henan in the video based on the Visual Grammar Theory in Multimodal Discourse Analysis, which is an useful tool to analyze videos and pictures. After the discussion, the author concludes that Henan is a province with huge amount of cultural resources, open and innovative spirits, and cautious and conscientious images.