Virtual Connections, Real Impacts: A Sociological Study of Social Media Use Among Rural Youth in North Jaipur

Abstract

Social media has transformed communication, but its rise hinges on the internet. Without it, social media’s vast influence, especially on youth, would be unimaginable. Young people are deeply engaged in platforms like Whatsap, Youtube, Instagram and Facebook, shaping their thoughts and behaviors. The internet acts as the lifeline of social media, driving its growth and accessibility. However, excessive social media use impacts mental health, fostering addiction, anxiety, and self-esteem issues. While it offers information and opportunities, a balanced approach is crucial to prevent its negative effects and ensure it remains a tool for empowerment.