1.
Zhu Y, Li J. Match Makes Good: The Impact of Gamified Distribution of Hedonic Product Coupons on Consumers’ Redemption Intention. JRSE [Internet]. 2024 Jul. 28 [cited 2024 Dec. 22];6(7):33-42. Available from: https://bryanhousepub.com/index.php/jrse/article/view/232