Shukla, Utkarsh. “Hybrid Market Research Methodologies in Financial Product Design: Integrating Sentiment Analysis With Discrete Choice Modeling”. Journal of Research in Science and Engineering 7, no. 8 (August 31, 2025): 57–61. Accessed January 14, 2026. https://bryanhousepub.com/index.php/jrse/article/view/2385.