Customer Experience Based on Salesforce Data Cloud
DOI:
https://doi.org/10.53469/jrse.2025.07(03).01Keywords:
Salesforce Data Cloud, Customer 360, AI - powered analytics, Unified customer profiles, Data harmonization, Personalized engagement, Predictive analytics, Cross - platform integration, Customer insightsAbstract
Salesforce Data Cloud is a robust platform that empowers businesses by offering comprehensive data integration and real - time analytics capabilities. Key benefits include creating a unified customer profile, enabling personalized customer interactions, and leveraging predictive insights for strategic decision - making. With advanced AI technology, the platform enhances customer experiences, improves operational efficiency, and helps maintain compliance with data governance and privacy standards. Salesforce Data Cloud's scalable architecture can support businesses as they grow. It is a crucial tool for companies looking to innovate and sustain a competitive advantage in the ever - evolving digital marketplace.
References
What Is Data Cloud?, April 2024 https: //www.salesforce. com/blog/what - is - data - cloud/
About Salesforce DataCloud, 2023 https: //help. salesforce. com/s/articleView?id=sf. c360_a_data_cloud. htm&type=5
Exploring Salesforce Data Cloud: The Future of Data Management, Feb 2024 https: //absyz. medium. com/exploring - salesforce - data - cloud - the - future - of - data - management - 5938f5711123
Data Cloud Technical Capability Map, 2023 https: //architect. salesforce. com/diagrams/template - gallery/data - cloud - technical - capability - map#Context_And_Usage
Things Architects Should Know About Data Cloud, 2023 https: //medium. com/salesforce - architects/5 - things - architects - should - know - about - data - cloud - 90c8052809e5
Learn How Data Cloud Works, 2023 https: //trailhead. salesforce. com/content/learn/modules/data - cloud - powered - experiences/learn - how - data - cloud - works
Salesforce Data Cloud, 2024 https: //www.salesforce. com/data/
Getting Started with Data Cloud, 2024 https: //admin. salesforce. com/blog/2024/5 - tips - for - getting - started - with - data - cloud
Salesforce Data Cloud Technical Capabilities EXPLAINED, Jul, 2023 https: //www.youtube. com/watch?v=biiC3SncJNI
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