AI Camera: A Unique Technology for Shopping Centers with Super Personalization
DOI:
https://doi.org/10.53469/jrse.2025.07(01).08Keywords:
Hyper AI Personalization, Facial Recognition, AI Camera, Retail Mall, IndoAIAbstract
This article is about making shopping experiences more personalized using hyper AI technology in retail malls. This could be achieved by using IndoAI AI cameras. Here hyper AI personalization combines facial recognition technology and real - time advertising to create a unique shopping experience for each customer. The article explains the main elements of this framework and shows how Mall used it to improve customer satisfaction. By using IndoAI's advanced facial recognition system, Mall will able to show ads tailored to each customer's preferences and behavior. This proposed case study shows that hyper AI personalization can make a big difference in retail, helping stores connect better with customers and grow their business. As the retail industry continues to evolve, innovations in AI - powered personalization will play a crucial role in shaping the future of customer engagement and satisfaction.
References
Vivek Gujar, New Age Marketing: AI Personalization Strategies In Digital World, IARJSET International Advanced Research Journal in Science, Engineering and Technology, vol.11, no.3, 2024, Crossref https: //doi. org/10.17148/IARJSET.2024.11346.
Davenport, Thomas H., Hyper - Personalization for Customer Engagement with Artificial Intelligence (2023). Management and Business Review, Vol.3, No.1 & 2, Winter and Spring 2023, Available at SSRN: https: //ssrn. com/abstract=4585804
https: //www2. deloitte. com/content/dam/Deloitte/ca/Documents/deloitte - analytics/ca - en - omnia - ai - marketing - pov - fin - jun24 - aoda. pdf
Henna Shareef, Keerthi Reddy, Hyper Personalization using AI in Marketing, International Journal of Management and Commerce Innovations ISSN 2348
- 7585 (Online) Vol.7, Issue 2, pp: (1162 - 1165), Month: October 2019 - March 2020
https: //www.forbes.
com/sites/forbesbusinesscouncil/2024/02/23/driving - performance - with - content - hyper - personalization
-through - ai - and - llms/
https: //ascend2. com/wp - content/uploads/2018/10/Ascend2 - 2019 - Digital - Marketing - Strategies - Report - 181005. pdf
Maddodi, Srivatsa, Artificial Intelligence And Hyper - Personalization For Improving Customer Experience (March 16, 2021). Dogo Rangsang Research Journal Vol - 10 Issue - 06 No.5 June 2020 DOI: 10.46528/DRSRJ.2020. V10I06N05.02, Available at SSRN: https: //ssrn. com/abstract=3805904
https: //ascend2. com/wp - content/uploads/2018/12/Ascend2 - Hyper - Personalization - Strategies - Report - 181204. pdf
Rane, Nitin; Choudhary, Saurabh and Rane, Jayesh (2023) Hyper - personalization for enhancing customer loyalty and satisfaction in Customer Relationship Management (CRM) systems. http: //dx. doi. org/10.2139/ssrn.4641044
https: //library. ucsd. edu/dc/object/bb8503744c/_2_1. pdf
Deep Learning for Recommender Systems: A Netflix Case Study, https: //research. netflix. com/publication
https: //spotifypanel. com/blog/how - spotify - algorithms - work
https: //businesschronicler. com/revenue - models/stitch - fix - business - model/]
https: //itechnolabs. ca/sephora - using - technology - like - ai - and - ar/
https: //stories. starbucks. com/stories/2020/how - starbucks - plans - to - use - technology - to - nurture - the - human - spirit/
https: //www.smartcustomizer. com/inspirations/adidas - shoes - customizer
https: //keeganedwards. com/how - peloton - dominates - the - fitness - industry - with - their - stellar - marketing - strategy/#google_vignette
https: //www.recosenselabs. com/blog/top - 5 - examples - of - brands - leveraging - hyper - personalization - in - retail
https: //www.dataversity. net/ai - based - hyper - personalization - a - primer/
https: //www.technology - innovators. com/artificial - intelligence - in - retail - personalized - customer - engagement - and - recommendations/
https: //brianrhea. com/traditional - marketing - is - dead - without - jtbd/
https: //www.thebanker. com/Why - hyper - personalisation - is - the - next - big - thing - in - banking - 1680514156
https: //www.tokinomo. com/blog/big - data - in - retail
https: //ceohangout. com/data - privacy - in - the - digital - age - balancing - personalization - and - security/
https: //jktech. com/blogs/from - mass - marketing - to individual - engagement - ai - mls - hyper - personalization - revolution - 2
Images: Freepik
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Granthana Sen Gupta
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
