Sriya, Ramakrishnan Teja, and Leah Mani Deepak. “Influencer-Driven Product Promotions on Social Media: Analyzing Youth Consumer Perceptions Through Functional Attitude Theory”. Journal of Global Economy, Business and Finance 7, no. 7 (July 31, 2025): 58–66. Accessed August 20, 2025. https://bryanhousepub.com/index.php/jgebf/article/view/2209.