MILADI, Jalal. An Alternative Approach to Estimating Brand Attraction Share: A Quantitative Comparison with the Colombo Morrison Model. Journal of Global Economy, Business and Finance, [S. l.], v. 8, n. 3, p. 44–47, 2026. DOI: 10.53469/jgebf.2026.08(03).09. Disponível em: https://bryanhousepub.com/index.php/jgebf/article/view/3344. Acesso em: 15 apr. 2026.