SINGH, Nidhi; PANDA, Khirod Chandra. The Impact of YouTube Advertising on Consumer Purchase Behavior: A Study of Guwahati’s Market. Journal of Global Economy, Business and Finance, [S. l.], v. 7, n. 11, p. 23–29, 2025. DOI: 10.53469/jgebf.2025.07(11).06. Disponível em: https://bryanhousepub.com/index.php/jgebf/article/view/2756. Acesso em: 14 jan. 2026.