Qualitative Study on Influencing Factors of Online Shopping in India

Abstract

Due to the change of times, amazing revolutionary changes have taken place in today's era. One of these is the Internet, due to which Marshall McLuhan's phrase in which he said that the world is a global village became meaningful. While defining 'World is Global Village', he had said that people will be connected with each other through some technology instead of meeting physically, which can receive and send information, like in today's time, social media. It is doing. No area of the world has remained untouched by the influence of online media. Today, daily essential items of human life are being bought and sold online. Every basic need of daily life can be demanded from anywhere and at any time while sitting at home. The traditional shopping, which has been going on since ancient times, where the buyer used to inspect and buy the goods himself or with the help of an associate, is changing at a rapid pace in the changing era. All the products available from shops to big malls are being purchased through web sites or apps. No one would have ever dreamed that a customer would be able to buy goods manufactured abroad directly after viewing them online, but all this became possible due to the technological revolution.