Probing Entrepreneurial Behavior and Performance of Women Entrepreneurs in Relation to the Kudumbashree Mission: An Analytical Study

Abstract

The Kerala model exemplifies the transformative power of women's empowerment in fostering progressive development. Central to this model is Kudumbashree, the State Poverty Eradication Mission, acclaimed for its initiatives in poverty alleviation and women's empowerment. Despite Kudumbashree's promotion of women's entrepreneurship, challenges among micro - enterprises persist, necessitating an exploration of factors influencing their performance. This study examines the entrepreneurial dynamics within Kudumbashree, focusing on how entrepreneurial behaviour and competency impact micro - enterprise performance. Findings indicate that innovativeness, opportunity recognition, and business skills significantly drive revenue growth, while the roles of initiative, risk - taking, and management skills need further study. Recommendations include fostering innovation, encouraging initiative, offering risk management training, and enhancing management and business skills. The study highlights the need for targeted interventions to empower women entrepreneurs, promoting economic empowerment, gender equality, sustainable development, and community empowerment in Kerala.