The Impact of Supply Chain Digitalization on the Resilience of New Retail Enterprises: Mechanisms and Evidence
DOI:
https://doi.org/10.53469/jgebf.2026.08(02).03Keywords:
New retail enterprises, Enterprise resilience, Supply chain digitalization, Product market performanceAbstract
This study utilizes panel data from Shanghai and Shenzhen A-share new retail listed companies in China (2013–2023) to investigate the direct effects and mechanisms of supply chain digitalization on new retail enterprises. Results show that supply chain digitalization significantly enhances enterprise resilience, with robust effects. Mediation analysis reveals that it indirectly improves resilience through better product market performance. Additionally, enterprise ownership characteristics moderate the impact, with non-state-owned enterprises exhibiting a higher response to supply chain digitalization.
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Copyright (c) 2026 Xiong Hao, Wenqian Song

This work is licensed under a Creative Commons Attribution 4.0 International License.
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