Analysis of Influencing Factors and Countermeasures for Value Co-creation in Online Tourism Enterprises

Abstract

The proliferation of internet technology has transformed the tourism landscape,with online tourism enterprises emerging as pivotal players. The concept of value co-creation, which emphasizes the collaborative efforts of enterprises, consumers, suppliers, and other stakeholders in jointly creating value, holds paramount importance for the sustainable growth of these enterprises. This paper delves into the multifaceted influencing factors of value co-creation in online tourism enterprises and formulates comprehensive countermeasures. By exploring macro-environmental dynamics, industry-specific characteristics, and enterprise-level strategies, this study aims to provide theoretical insights and practical guidance for online tourism enterprises striving to enhance their competitive edge and foster win-win relationships.