A Study on the Application of Tourism Public Relations in Enhancing Tourist Satisfaction

Abstract

This paper aims to explore the application and effectiveness of tourism public relations in enhancing tourist satisfaction. By reviewing the theories of tourism public relations and tourist satisfaction, this paper analyzes the mechanism of tourism public relations in improving tourist satisfaction and proposes corresponding application strategies. Taking a specific tourist destination as an example, this paper conducts empirical research, collects and analyzes data, and evaluates the actual effects of tourism public relations strategies in enhancing tourist satisfaction. Finally, this paper summarizes the challenges faced by tourism public relations in enhancing tourist satisfaction and puts forward corresponding coping strategies and suggestions. The research results indicate that the effective implementation of tourism public relations strategies can significantly enhance tourist satisfaction, providing strong support for the sustainable development of tourist destinations.