Key Considerations for Advertisers Selecting Media Platforms for CTV Campaigns

Authors

  • Srinivasa Rao

DOI:

https://doi.org/10.53469/jgebf.2025.07(08).01

Keywords:

Connected TV (CTV), advertising, media platforms, audience targeting, data analytics, creative flexibility, cost efficiency, ROI, measurement, attribution, adtech, martech

Abstract

Connected TV (CTV) advertising is rapidly gaining prominence as more consumers shift from traditional TV to streaming services. Advertisers are presented with a plethora of media platforms to choose from, each offering unique features and capabilities. This paper explores the key considerations advertisers must keep in mind when selecting a media platform for their CTV campaigns, including platform reach, targeting capabilities, data integration, creative flexibility, cost, and measurement and attribution capabilities.

Downloads

Published

2025-08-29

How to Cite

Rao, S. (2025). Key Considerations for Advertisers Selecting Media Platforms for CTV Campaigns. Journal of Global Economy, Business and Finance, 7(8), 1–5. https://doi.org/10.53469/jgebf.2025.07(08).01

Issue

Vol. 7 No. 8 (2025)

Section

Articles

License

Copyright (c) 2025 Srinivasa Rao

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.


Deprecated: json_decode(): Passing null to parameter #1 ($json) of type string is deprecated in /www/bryanhousepub/ojs/plugins/generic/citations/CitationsPlugin.inc.php on line 49