AI in Human Resource Marketing and Its Influence on Recruitment Efficiency

Abstract

The introduction of AI tools in HR marketing has significantly transformed the recruitment process, increasing its efficiency and reducing recruitment costs. Artificial intelligence (AI) allows you to automate and optimize many routine tasks, such as resume analysis, conducting interviews and adapting new employees. Thanks to this, HR specialists can focus on strategically important tasks. The use of chatbots and virtual assistants speeds up the recruitment process and reduces the influence of the human factor, which contributes to an objective assessment of candidates. Research shows that companies that actively use AI technologies achieve better results in recruiting and retaining staff. AI integration also helps in predicting and preventing employee burnout, increasing their overall productivity and satisfaction. Thus, AI tools become an integral part of modern HR processes, significantly improving the quality of human resource management and contributing to the achievement of strategic goals of companies.